Pandat

Pandat – Acquisition Strategy & Website Redesign

From a social media brief to a full acquisition overhaul, driving significant traffic and lead growth.

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Role and scope

• Growth & Product-oriented role (e-Marketing / UX)
• Challenged the initial mission focused on social media acquisition
• Identified key acquisition issues through data analysis (Google Analytics)
• Redefined product positioning and acquisition strategy
• Led website redesign (UX/UI + technical specifications)
• Took over and optimized AdWords campaigns (previously outsourced)
• Collaborated closely with communication lead on global strategy
• Implemented email campaigns and CRM workflows

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Objectives

• mprove acquisition quality and attract relevant prospects
• Align website content with core business offering
• Increase traffic and conversion rates
• Reduce dependency on ineffective channels (social media focus)
• Build a scalable and efficient acquisition strategy

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Outcome

• +50% website traffic
• +30% leads generated
• Improved acquisition relevance and conversion
• Supported company growth (team expansion & new offices)

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Services delivered

Growth strategy, data analysis, UX/UI design, product positioning, SEO optimization, paid acquisition (AdWords), CRM & email campaigns, website redesign.

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Tools

Google Analytics, Google Ads (AdWords), SEO, Mailchimp, Salesforce, UX/UI design tools.